“Information wants to be free..” or so said Marshall McLuhan. Steve Jobs should heed this as a warning, rather than just using McLuhan’s image as a marketing shill as Apple did during its “Think Different” campaign.

Apple’s customers, embracing the simplicity of its products, want to move their music and movies around (particularly ones they actually pay for) unfettered by DRM: Apple says no. With its market clout, Apple has the opportunity to take a stand against the music insultry and the movie biz. It has consciously chosen not to.

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